SHE+SKY - Vivian Chen

01 / OVERVIEW

A GROWING BRAND NEEDED ITS CHANNELS TO FEEL CONNECTED.

I worked with a women’s wholesale fashion company whose digital presence stretched across the website, email, paid media, social, and market-season campaigns.

As the amount of output grew, consistency became the thing that would let customers recognize the brand quickly and move through wholesale shopping with fewer distractions.

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SHE+SKY New Arrivals pajama campaign with two models — New arrivals campaign

SHE+SKY New Arrivals plaid shirt campaign with model in a hat — Product release creative

SHE+SKY New Arrivals blue sweater campaign graphic — Digital promotion

02 / CHALLENGE

CAMPAIGN SPEED HAD OUTPACED THE SYSTEM BEHIND IT.

Marketing and website graphics had been created independently over time, which left campaigns feeling disconnected from one another and from the e-commerce experience.

The issue was not only visual. Unclear hierarchy, mismatched assets, mobile layout problems, and performance bottlenecks made it harder for buyers to scan new arrivals, understand promotions, and act.

Audit website performance and cross-device behavior
Create repeatable campaign and banner systems
Connect visual decisions to engagement data
Balance wholesale sales goals with usability

SHE+SKY wholesale apparel campaign image with gold curtain backdrop — seasonal campaign visual / wholesale apparel

SHE+SKY wholesale apparel campaign image with red curtain backdrop — seasonal campaign visual / wholesale apparel

03 / SYSTEM

CREATE A SYSTEM FLEXIBLE ENOUGH FOR EVERY CHANNEL.

I designed and managed website banners, product releases, seasonal promotions, paid advertising, email campaigns, social content, and digital lookbooks.

PageSpeed checks, device QA, campaign metrics, and content engagement shaped the work. The goal was a visual language that could move quickly without becoming disposable.

Animated summer beach campaign — seasonal motion graphic / social

Animated spring dress campaign — seasonal motion graphic / social

Animated SHE+SKY text club banner — Retention marketing / text club campaign

04 / IMPACT

A CLEARER SYSTEM GAVE CAMPAIGNS MORE ROOM TO WORK.

The new system reduced visual inconsistency across the website and campaign channels, improved mobile adaptability, and gave each promotion a clearer role in the customer journey.

77% increase in email engagement
51% increase in Instagram engagement
24% increase in AdRoll campaign clicks

Tools: Illustrator, Photoshop, Figma, Canva, AdRoll, Later, Omnisend, and CMS.

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A GROWING BRAND NEEDED ITS CHANNELS TO FEEL CONNECTED.

CAMPAIGN SPEED HAD OUTPACED THE SYSTEM BEHIND IT.

CREATE A SYSTEM FLEXIBLE ENOUGH FOR EVERY CHANNEL.

A CLEARER SYSTEM GAVE CAMPAIGNS MORE ROOM TO WORK.